Hi!

Paweł Bielecki, the kind of guy who'd rather be chasing northern lights than office lights, founded be frank, an advertising outfit with a rebellious streak, and be polar crew, a collective for those who find more truth in a camera lens than a boardroom.

Two decades deep in the photo/video game, he's played with the big boys—McLaren, Volvo, Rolls-Royce, Vorwerk, and many more. In 2024, he became the official ambassador for Canon.

He's not just in love with Scandinavia; he’s obsessed. Words are his playground, architecture his muse, and short, punchy videos his art form. If it’s clean, crisp, and brutally honest, it’s got Bielecki’s fingerprints all over it.